How to advertise your websites?

I bet you guys now are blended well with the Online Business and can’t wait anymore to start-up of your own right? Well you may do so right after this entry which on how you could promote or advertise your online websites. 

Increase your visibility on search engines: Insert keywords that describe your business into the HTML < META > tags on your Web site pages. Repeat these keywords in the text of your Web site’s homepage. Strategic use of keywords can put your business name at the top of customers’ search results. For more information, see our article “Optimizing Your Site for Search Engines and Directories”.

Put your URL on everything: Maximize your advertising efforts by listing your Web site address on everything you do. Print the URL on your company’s letterhead, on your business cards, on the front of your building or the door to your office suite. Use the URL in your e-mail signature. List the URL on any print advertising that you do, including phone books, brochures, flyers, and direct mail pieces.

Submit your site to every directory, specialty listing, industry organization, and yellow pages you can find: No matter what industry your business is in, there are online directories, such as Yahoo! Yellow Pages, that you should register with. Many business and industry associations allow you to list your business on their Web site. In addition, there are individuals who maintain popular lists of resources; use Web search engines to find these lists, and then create an entry for your business.

Podcasting: Podcasts are audio files recorded in a radio talk show format. By posting podcasts on your Web site and other sites like Apple’s iTunes (www.itunes.com), customers can subscribe to your podcasts, download them as soon as they are available, and then listen to them on their computers or portable MP3 devices. The software to create podcasts is free; for more information visit www.podcastingnews.com.

Join online communities: No matter what the topic, there are thousands of people discussing it passionately on the Internet. By contributing to these discussion groups, you can inform your customers and advertise your business..

-ShaAsilah-

What are the problems while running an Online Business?

OLLA people!

Conducting business on the Internet can offer you a variety of advantages (check this 'benefits' out). There are saying said that every things that happen in our lives has their own pros and cons. Therefore entrepreneur/businessman needs to tackle those problems well to ensure the smooth of their own business. And despite the advantages, however, there are also some problems that can arise when doing business online. What are they? Let’s figure it out..

 Lack of Computer Expertise

A business owner needs to possess more than a basic knowledge of the Internet to do business online. Necessary skills include knowing how to set up a website for business purposes and how to market your business online. If you don't possess these skills, you will likely need to employ the services of an Internet marketing company to help you get started. But try to imagine if you need to hire or spend more money on that thing isn’t it is a waste? You could use that money for other things for example marketing strategies of your products, interface of your websites and what not.

 Difficulty Developing Relationships

While doing business on the Internet can open up markets all over the world, it can be more difficult to develop on-going business relationships. If you're staying in Malaysia, you won't have the opportunity to meet face-to-face with a customer in Singapore or Indonesia. or another example if you run an online business in Kuantan but your customer is from Kuala Lumpur, how could you interact with them? how could you guarantee the are satisfied with your services and they are coming back to you? yes technology such as video conferencing allows you to see individuals via computer screen but it still lacks the personal touch of meeting someone in person.
  

Limitations of Business Types

Some types of businesses may not be suited for the Internet, particularly if their products involve the use of the senses. For example, if your product is its pleasant aroma, you can have difficulty conveying this online. And there are individuals who will always be more comfortable making a major purchase such as an automobile after seeing the product in person first.

I guess that is all for now. Just remember no matter what happens while you run business online, you need to face it confidently :) Good Luck

-ShaAsilah-

How to Start Online Business on Amazon

HI PEOPLE ! Assalamualaikum wbt

Like I said on the my very first entry, Everyone can build a business but not everyone can be a successful entrepreneur/businessman especially those who are unfamiliar with the business field and those who are just starting to set up a business without any knowledge or basics. However don’t lose your hope yet! Because it doesn’t mean you cannot start or set up a business at all because we have ONLINE BUSINESS to be start with even you don’t have technical knowledge.

 But how? Let’s watch this video on how to gain profit, long lasting and give you the freedom while you run a business on Amazon (the highest ranking product in sales per day) with only four steps which are;

1) Find supplier

2) Get template 

3) Hire designer

4) Supplier makes products

7 steps on starting Online Business

NI HAO PEOPLE!

Assalamualaikum wbt. If in the previous entry I have talked about the products that can be market through online business here for this entry I would like to tell you guys HOW TO START AN ONLINE BUSINESS. Basically this entry will be about ways/steps or things that you need to consider before starting up an online business. According to (Moon, 2007) there are seven steps to be considered before starting an online business which are listed below: 

Step 1: Find a need and fill it

Most people who are just starting out make the mistake of looking for a product first, and a market second. Therefore in order to boosts your chances of success, start with a market. Some tips for you guys are: 

• Visit online forums to see what questions people ask and what problems they're trying to solve.

• Do keyword research to find keywords that a lot of people are searching, but for which not many sites are competing.

• Check out your potential competitors by visiting their sites and taking note of what they're doing to fill the demand. Then you can use what you've learned and create a product for a market that already exists--and do it better than the competition.

 Step 2: Write copy that sellsThere's a proven sales copy formula that takes visitors through the selling process from the moment they arrive to the moment they make a purchase: 

• Arouse interest with a compelling headline.

• Describe the problem your product solves.

• Establish your credibility as a solver of this problem.

• Add testimonials from people who have used your product.

• Talk about the product and how it benefits the user.

• Make an offer.

• Make a strong guarantee.

• Create urgency.

• Ask for the sale.

 Step 3: Design and build your website

Once you've got your market and product, and you've nailed down your selling process, now you're ready for your small-business web design. Remember to keep it simple. You have fewer than five seconds to grab someone's attention--otherwise they're gone, never to be seen again. Some important tips to keep in mind: 

• Choose one or two plain fonts on a white background.

• Make your navigation clear and simple, and the same on every page.

• Only use graphics, audio or video if they enhance your message.

• Include an opt-in offer so you can collect e-mail addresses.

• Make it easy to buy--no more than two clicks between potential customer and checkout.

• Your website is your online storefront, so make it customer-friendly.

Step 4: Use search engines to drive targeted buyers to your sitePay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.

 Step 5: Establish an expert reputation for yourself

People use the internet to find information. Provide that information for free to other sites, and you'll see more traffic and better search engine rankings. The secret is to always include a link to your site with each tidbit of information. Give away free, expert content. Create articles, videos or any other content that people will find useful. Distribute that content through online article directories or social media sites.Include "send to a friend" links on valuable content on your website.Become an active expert in industry forums and social networking sites where your target market hangs out.You'll reach new readers. But even better, every site that posts your content will link back to yours. Search engines love links from relevant sites and will reward you in the rankings.
 

Step 6: Use the power of e-mail marketing to turn visitors into buyers.

When you build an opt-in list, you're creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them e-mail. That means: You're giving them something they've asked for.You're developing lifetime relationships with them.The response is 100 percent measurable.E-mail marketing is cheaper and more effective than print, TV or radio because it's highly targeted.Anyone who visits your site and opts in to your list is a very hot lead. And there's no better tool than e-mail for following up with those leads.

 

Step 7: Increase your income through back-end sales and upselling 

One of the most important internet marketing strategies is to develop every customer's lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part--not to mention the most expensive. So use back-end selling and upselling to get them to buy again: Offer products that complement their original purchase.Send out electronic loyalty coupons they can redeem on their next visit.Offer related products on your "Thank You" page after they purchase. 

Happy digesting all those steps people. Well it would be difficult at the very first but imagine the happiness that it would bring later?! 

LET'S START AN ONLINE BUSINESS NOW 

-ShaAsilah-

What to sell? Part2

WELCOME BACK PEOPLE !

Assalamualaikum wbt. Where were we on previous entry? Hmm Oh yes the list of products that can be market through internet.  Well if previous entry I’ve give you guys a long list of fashion goods that can be featured in online business it’s the time for us to move on to another form of products. I know some of you guys might not interested in fashions thingy right instead you wanted to sell or buy other products such as gadgets, bags, foods etc so let’s begin our second journey on the products that can produce money yet satisfying the human needs and wants.

1) Foods

I know everybody likes to eat and yes we eat like 24 hours regardless who we are (except the people who need to be on diet ;p) therefore foods that are non-heavy or we called as snacks such as biscuits, kerepek, sweets etc are most popular form of foods that have values on e-business. 

Example: Cookies made by HR Crunchy Cookie

However some entrepreneur mostly owner of restaurant and owner of boutique who run a small café in their boutique will likely promote their foods in their own website, Instagram or any media social. Yes we (seller) couldn’t deliver Nasi Minyak, Mee Kari, Lasagna or even Beef Steak through the online order but the purpose of promoting these heavy foods through online is to give customers the insight about their foods and menus of the days. Besides it will trigger the customers to come and feel it by their own in the restaurants or café.  Ehem try to imagine if Nasi Lemak being delivered from Kedah to its customer in Kuantan HOW IS THAT EVEN POSSIBLE?? Right? That’s why they just promoting their foods through media socials. 

Example: Juice made by JustJuiceOfficial & Heavy foods in Fiska Boutique

2) Bags

Women no matter how old are they excluding babies & kids are tends to have desire on bags. It is like a must-wear-bring to women even a small one wherever they go. Thus it can be a potential market to entrepreneur to sell the bags as their products since the demand is high.

Example: Variety of bags being promoted and sell through Instagram application

3) Cosmetics

By means of cosmetics is that the businessman can sell their products based on cosmetic which are lipstick, compact power and such or cosmetics tool such as mini scissors, make-up box and many others. 

 

4) Gadgets

Gadgets are the most exciting and controversial products for customers and the sellers as well. It can be profitable and vice versa if the seller or the customers didn’t have a deeper investigation before she/he buys or sells.

5) Books, notes and accessories

Who doesn’t love cute things right? Therefore cute things that are beneficial will likely be purchased by customers. Some example of products within this category is; custom note books, keychain, books, pillows etc.

 

I am sure you guys have gain lot of inputs right? yes, there are so many products/thing that can be market through online business. Since you guys have know what kind of business online that you want to use, suitable products to fulfill the needs of customer so what are you waiting more? 

You are the one who need to make a move, to Start. All the best people

*throws confetti*

-ShaAsilah-